LIGHT THE WAY
OWN THE ROOM
OUR
Services
Studio
01
Shape
Identity
Building brand systems that hold up under pressure. Logos, type, color, voice. Every piece is engineered to make a company unmistakable, whether it shows up on a screen, a storefront, or a printed page. Strategy first, craft throughout.
02
BUILD
Digital
Designing and building websites and digital products that work as hard as they look. Marketing sites, landing pages, product UI. Sharp visual systems backed by the engineering rigor to scale. Fast to load, easy to update, built to convert.
03
CRAFT
Editorial
Printed work that earns its place on a desk. Books, magazines, lookbooks, packaging, brand collateral. Typography-led, materially considered, designed to feel as deliberate as the brand behind it.
OUR
WORKS
Featured
BRANDING
Splendid Chicken came to Evonomix with a rebrand brief and a clear target: Gen Z. As Design Lead on the project, I rebuilt the brand from scratch. Logo, packaging, menu boards, signage, interior graphics, social, website, merch. Every touchpoint designed to feel current to a younger audience without losing the speed that makes fast food work. Today it's a Constanța phenomenon with a permanent location at Beach, Please! Festival, a placement most F&B brands never get.
BRANDING
Tacos King came to me directly after seeing the Splendid Chicken work. Their problem was the harder kind: the business was already working, with locations, customers, and product, but the visual identity was scattered across social and physical touchpoints. I rebuilt the brand system end to end. New logo, full branding manual, packaging, and social design, all tightened into one consistent voice that scales as the company expands. The result reads like the modern fast food brand it always wanted to be.
UI/UX
onedecision came to Evonomix as a podcast-first publication looking to expand into a full editorial site. I led UX research, design system, and visual design across both the v1 launch in 2023 and a full redesign in 2024 around their new brand. The strategic move was blending podcast and editorial into one continuous experience instead of two separate properties. The result reads like a serious news platform and listens like a podcast, both surfaces sharing one design language. The site shipped, the audience grew, and the brand finally had a home that matched its weight.
UI/UX
Garuda Indonesia came to Evonomix to modernize the parts of garuda-indonesia.com that weren't pulling their weight, with Seaburry brought in as our airline-experience partner on the engagement. I led the redesign of the homepage, booking flow, user panel, and FAQ. The work was as much persuasion as it was pixels. Convincing an entire marketing team that the new direction was the right one took as much energy as the design itself. The result is a booking experience built to modern standards without losing the corporate weight a national flag carrier needs.
DEVELOPMENT
Geecko is an AI image workspace built in-house to optimize the AI image generation workflow by adding some unique features most platforms don't offer. Generative AI forces a choice between high quality with zero control or a clean UI with low quality. Geecko gives you both. A project-based OS where every client has their own isolated workspace, brand colors lock to exact hex codes, and a custom prompt compiler turns simple dropdowns into developer-grade prompts under the hood. Built independently, shipped live on Vercel, and battle-tested on the Tacos King rebrand, with the engine ready to scale to fashion, influencer marketing, and beyond.
ABOUT US
Nighthouse is a brand and digital studio founded by Slabu Ionut for companies that want to be unmistakable. We start with strategy and end with craft. building identities, websites, and editorial systems that move the business and turn heads. Direct, considered, and built to last past the launch.
ionut
slabu ionut
CREATIVE DIRECTOR
Ionut builds with strategy and design thinking woven into the craft. The brief comes first, the system comes second, the surface comes last. Eleven years of practice across identity, digital, and editorial design, with work for Garuda Indonesia, Morphy Richards, Loncolor, myGeisha, Splendid Chicken, Tacos King, and onedecision. Currently leading UI/UX at Evonomix while running Nighthouse Studio in parallel.











